Anderson Marketing Blog

2016 has come and gone! Well, we do have a few days left until it’s officially over, but we can all agree it’s been quite a year. At this time last year, we shared with you 5 Digital Trends to watch out for in 2016. Let’s take a look back at what these trends were and how they panned out over the year.

Here are the top 5 most viewed blog posts in 2016 from Anderson Direct & Digital:
 

Goal: Share basic Google Analytics metrics marketers should keep in mind when assessing their website’s traffic, specifically based on the goal of their sites.

Along with having a new car or two in the driveway, a job for life, two kids and perhaps an adorable dog, owning a home has always been a central part of the American dream.  Things like a reasonable housing market; a stable, robust domestic economy and wide, post-war use of the G.I. Bill, made that dream much more achievable for the Silent Generation (born from the late 40s to the early 60s) and Baby Boomers (born in the years following World War II). 

At 75 million strong, Millennials have officially surpassed Baby Boomers as the nation’s largest consumer group.  But this younger generation faces many financial challenges which at the same age their elders did not, notably an uncertain world economy, comparatively large student debt, reduced upward mobility, plus a big erosion in middle-class spending power. 

What is the preferred marketing channel people choose to be communicated to over any other channel? 72% of consumers surveyed said Email, the oldest digital medium still in use.

Over the last few months we have been running a Customer Intelligence series, which included 5 installments of both blogs and supplementary videos. Today, this video brings it all together and gives you a breakdown of how Customer Intelligence can truly fuel your marketing efforts.

To wrap up the Customer Intelligence series that we have been running throughout the summer, here’s a recap of the Customer Intelligence series that our Manager of Customer Intelligence, Deb Morel, has written.

Last week, we spoke about how to write a business case and how to leverage Customer Intelligence to get a "yes" on your proposal. In case you missed it, you can read about it here. 

Since we were kids, we’ve been asking the question “Why?” Why can’t I do this? Why do I have to do that? And sometimes the reason we were given was simply “Because I said so.”