Anderson Marketing Blog

As we all know, no business can grow and thrive by remaining static and ignoring changing demographics. Each generation has characteristics that must be understood to effectively communicate and provide experiences that engage patrons to become loyal customers. The gaming industry is keenly aware of this and has been urgently focused on steps to modify their marketing strategies and their casino environment to appeal to the younger generation without interfering with the experience of their core players. The casino industry mainstay demographic, Baby Boomers (ages 52-70), will eventually “age-out”, and growth for the gaming industry will rely on their ability to adjust to generational preferences, especially the Millennials.

Last week, we spoke about customer churn and how you can identify trends in behaviors that indicate customer churn, and in turn incorporate strategies to mitigate that risk and increase retention. In case you missed it, you can read about it here. 

Churn: the annual rate in which customers leave a brand.

Two weeks ago, we spoke about customer profiling and how you can find more of your most responsive and profitable customers—and clone them. In case you missed it, you can read about it here. 

Have you ever been in a meeting discussing the success of your marketing efforts and had someone say… “Great work! Now go out and get more customers that look like that.” You might scratch your head and think to yourself, if only it were that easy.

Last week we spoke about customer segmentation and how vital it can be when determining where to allocate your marketing budget to yield the most rewards. In case you missed it, you can read about it here. 

In the second installment of our five-part Customer Intelligence Series, we will continue to discuss the components of Customer Intelligence. If you missed part 1, you can find it here. 

Last week we spoke about how Customer Intelligence can change the game in terms of your marketing and sales growth. If you missed it, you can read about it here.

We all want to be smarter at what we do. We want to have the inside scoop. Be one step ahead of our competitors. But where’s the secret sauce? It’s in understanding who your customers are and what drives their interest, consideration and, ultimately, their buying behavior. In other words, it’s the strength of your Customer Intelligence.

Yesterday, April 10th, 2016, was the day the USPS put a little money back in our collective pockets. Our First Class postage stamps have just decreased from .49 to .47. Not since 1919 have we experienced a postage stamp decrease. So, for many of us, it’s a once-in-a-lifetime experience just like Halley's Comet. Okay, well maybe not that exciting, but you get the idea.