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Top Three Email Marketing Trends in 2013

By Ryan Dee on Mar 11, 2013 8:41:05 AM

You thought everyone was using email? Think again. There are still people out there who have never used this method of communication. In fact, according to the Direct Marketing Association, email usage is expected to continue to increase through 2015. What does this mean to you as a savvy e-marketer? It means you have new prospects to engage. Yet, you will also need to find ways to capture the attention of email veterans. Here are three trends to keep in mind when executing your email marketing efforts.

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Why You Need A Direct Response Landing Page

By Lauren Gilde on Nov 15, 2012 12:37:25 PM

Landing pages, microsites and all things interactive are hot topics at Anderson these days. More and more often we are approached by our clients to help take their campaigns into the integrated marketing realm, and a great landing page is one of the best places to start.

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7 Best Practices for Creating a Mobile Email Template

By Randy Everett on Nov 2, 2012 8:00:54 AM

Updated Dec 2015

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