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Medicare Research Takeaway: 3 Website Features Medicare Marketers Must Have

By Scott Hopkins on Apr 11, 2018 10:00:00 AM

In many ways, purchasing Medicare Advantage insurance is no different than buying
other products in today’s internet-fueled marketplace. Competition abounds. Comparison is easy. Savvy seniors have access to powerful tools and avidly shop for the best deal. Leverage our original Medicare research to make your website best in class and a lead machine.

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Medicare Marketing: 3 Essential Steps for Converting Late Retirees

By Scott Hopkins on Mar 14, 2018 10:00:00 AM

Americans are living longer and working longer due to lifestyle choices, better access to quality health care, and sheer financial need. 65 is the new 55! It is imperative that Medicare marketers pay attention to this late retiree segment, as it continues to grow. 

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Tick Tock: The Importance of Speed of Response to Your Marketing ROI

By Scott Hopkins on Feb 27, 2018 10:00:00 AM

Working in a world where digital marketing continues to grow in importance, one thing that you learn very quickly is a positive Return on Investment (ROI) depends on an optimized lead-to-sale process.

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Insurance Marketing: How to Increase Retention

By Scott Hopkins on Jan 30, 2018 10:00:00 AM

The ancient law of customer retention still holds: it costs you much less to keep a customer than to acquire a new one. Why, then, do so many insurance brands scrimp on communications and only “talk” to their clients when it’s time to renew a policy? A smart retention strategy involves building loyalty through consistent, valuable, personalized communications, and positioning your brand as a benevolent resource—not just a source of transactions.

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Direct Mail Marketing: The Importance of Holdouts

By Scott Hopkins on Dec 12, 2017 10:00:00 AM

TV. Web. Radio. Mobile. Outdoor. Your Medicare audience is showered with marketing impressions every
nanosecond. So, your boss and others may question the value of direct mail. Why should we continue to invest in it? Let's review how direct mail delivers and the importance of the holdout.

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Insurance Marketing Must: Life Stage Brings Incremental Gains

By Scott Hopkins on Nov 15, 2017 10:00:00 AM

Delivering the right offer to the right person at the right time has been a formula for DM success since its inception. But gauging that timing hasn’t always been simple. Considering an individual's life stage is crucial in marketing across the board, but is even more imperative in any insurance marketing.

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3 SEM Tips to Maximize Your Medicare ROI

By Scott Hopkins on Nov 7, 2017 10:00:00 AM

With the increasing number of seniors using online resources to research Medicare options, being where
they are is critical. It is absolutely imperative for Medicare marketers to master this channel, now more than
ever. Here are some key things to keep in mind as you begin to include SEM in your marketing campaign.

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Geofencing: Hyper-local, Hyper-targeted, and Hyper-smart

By Mike Campbell on Oct 25, 2017 12:00:00 PM

Even if you haven't utilized geofencing yet, you've probably heard about it. It's pretty powerful. Geofencing is even more precise than geo-targeting—a very specific virtual perimeter is set up using latitude and longitude coordinates. Once a device enters a virtual perimeter, the consumer receives ads on their device. Read on to get the rundown on this location-based marketing strategy.

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Marketing Insurance to Gen X Women: The 7 Immutable Laws

By Scott Hopkins on Oct 18, 2017 10:00:00 AM

Women make 85% of all purchasing decisions, yet 91% of women say advertisers don’t understand them. Wow. And with Gen X controlling 31% of the total US income, there is a huge opportunity for marketers to connect with and focus on Gen X women specifically.

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The Medicare Marketer's Paradox: Why Winning More Prospects Doesn’t Always Mean More Profitability

By Scott Hopkins on Oct 10, 2017 10:00:00 AM

Dig deep and you’ll find something very interesting about your Medicare segments (perplexing may be a better word). Through our 25 years of Medicare marketing experience, we have uncovered an interesting trend when determining which prospects merit allocating the most marketing budget to acquire.

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