Delivering the right offer to the right person at the right time has been a formula for DM success since its inception. But gauging that timing hasn’t always been simple. Considering an individual's life stage is crucial in marketing across the board, but is even more imperative in any insurance marketing.
With the increasing number of seniors using online resources to research Medicare options, being where
they are is critical. It is absolutely imperative for Medicare marketers to master this channel, now more than
ever. Here are some key things to keep in mind as you begin to include SEM in your marketing campaign.
Even if you haven't utilized geofencing yet, you've probably heard about it. It's pretty powerful. Geofencing is even more precise than geo-targeting—a very specific virtual perimeter is set up using latitude and longitude coordinates. Once a device enters a virtual perimeter, the consumer receives ads on their device. Read on to get the rundown on this location-based marketing strategy.
Women make 85% of all purchasing decisions, yet 91% of women say advertisers don’t understand them. Wow. And with Gen X controlling 31% of the total US income, there is a huge opportunity for marketers to connect with and focus on Gen X women specifically.
Dig deep and you’ll find something very interesting about your Medicare segments (perplexing may be a better word). Through our 25 years of Medicare marketing experience, we have uncovered an interesting trend when determining which prospects merit allocating the most marketing budget to acquire.
You may have heard the term Micro-Moment and thought to yourself—is that just a tiny moment in time? Not exactly.
A Micro-Moment occurs when people reflexively turn to a device to act on a need to learn, do, discover, watch, or buy something. They are intent-rich moments when decisions are made and preferences shaped.
Digital marketing, along with the general explosion of media, offers a host of opportunities for brands to advertise their products and services. How do I maximize my marketing through my current channels? How do I evaluate my current efforts by channel? Anderson has developed a proprietary, diagnostic tool to do just that. Interested? Read on.
Launching a direct marketing campaign is a bit like piloting an airplane: skip the preflight details and you could be making an emergency landing in some remote cornfield; overlook the basics and you could be setting yourself up for a crash. Long before you roll down the runway, make sure you haven’t neglected to address these 9 musts for implementing a great direct marketing campaign.
Programmatic Direct Mail (PDM) was created to transform real-time online activity into personalized, dynamically rendered direct mail postcards or catalogs that are delivered into the postal mail stream within 12-24 hours of the online shopper's activity every day. Yes, within 12 to 24 hours of your web browsing, you could have a personalized catalog with your preferences on its way to you. To find out more, read on.
While most direct marketers will tell you about the importance of creative and word choice in crafting any type of direct response advertisement or marketing piece, the importance only increases when you need to work within the guidelines of a government oversight agency.