Anderson Marketing Blog

Is a picture really worth 1,000 words? One could argue yes in the digital marketing landscape today. As data bandwidth increases and the amount of information communicated to consumers daily continues to grow, the challenge marketers face more and more is how their target audience not only prefers content online, but also the speed in which they can process the information.

Major companies spend millions, sometimes billions to create or recreate a distinctive identity, including a logo, tagline, unique selling proposition, vision, mission statement, plus various other brand accouterments. This is certainly time and money well spent, since brand equity is often the most valuable asset an organization will ever own.

As a veteran marketer, you are typically more than comfortable receiving and reviewing creative layouts or proofs from your internal marketing team or external vendor. You know what to look for and what to double-check. As a new marketer or someone who has transitioned into a marketing role, these tasks can seem daunting. 

This year’s DMA is coming up quickly, and will be held right here in San Diego—not far from Anderson HQ in Poway—October 25-30, at the San Diego Convention Center.

Anderson has some specialty equipment on the production floor that streamline our print and mail jobs. These machines coat, stitch, perforate, and so much more, and allow us to process unique jobs in-house with efficiency and high quality. The following pictures, video, and descriptions will demonstrate our productivity in action! Here’s a bit more information about each one…

When Ted Tietge, Anderson’s CEO, bought Anderson Mailing Service in November of 1985, the company had just seven employees and the business had yet to establish a strong culture. “It was chaos,” remembered Ted. “When we started, the equipment was dirty, people were coming in late, and the pieces weren’t getting out on time. People just threw the bad samples on the floor and no one cared. It wasn’t a good company to work for until we changed the standards.” Together, Ted and Gary Batchelder (who have both been at Anderson for close to 28 years!) completely reformed the way Anderson was run and created a culture of hard work and integrity.

For 28 years, Anderson has been hard at work creating and producing the best direct mail(DM) in the business. We are an ever-evolving organization, committed to staying fresh and providing our clients with the best services possible. As a one-stop shop, our people do it all— strategy, creative, data, interactive, production—you name it! But what is the bigger picture? How exactly does a DM piece go from start to finish?

SXSW (South by Southwest) Interactive Festival is an annual conference to learn about emerging technologies, network with cutting-edge vendors, and attend training sessions from some of the brightest minds in the Interactive arena. For SXSW Interactive 2013, Anderson Direct Marketing (ADM) sent three team members to the festival to attend sessions about social media, mobile marketing, direct marketing, email marketing, engineering viral videos, using emerging technologies, trending web design techniques, seamless customer experiences across multiple screens, gamification, augmented reality advertising, and much more.

On Thursday, December 13, 2012, the owners of Anderson Direct Marketing hosted a holiday party for the entire staff. The party consisted of beautiful decorations, a delicious meal and desserts, a presentation about the successful 2012 year and our plans for 2013, and then the grand finale. As the final event, a group of employees got wild with a dance routine to the energetic song "Gangnam Style". You won't want to miss this hilarious video!

‘Tis the season for charitable giving. But why donate just during the holiday season? Over the past year, Anderson has participated with and donated to numerous organizations, both locally and nationally. During the month of September, which is Hunger Awareness month, ADM partook in the Feeding America San Diego’s Finest City Food Fight, a food drive dedicated to collecting food for local San Diegans in need. This drive helped collect over 5,650 pounds of food and raise $15,516 for hunger relief in San Diego. Quickly following September was October, Breast Cancer awareness month. ADM associates were proud to wear pink on Fridays to symbolize those who have been affected by breast cancer. Not prone to sitting around, ADM then joined together to form a team for the Susan G. Komen Race for the Cure San Diego, a nonprofit organization dedicated to raising money for breast cancer research. Our Breast in Class Marketers contributed to the 1.2 million dollars raised the foundation. 75 percent of this money raised will stay in San Diego helping with treatment, education and patient/family support. The remaining 25 percent will go to fund breast cancer research.