Anderson Marketing Blog

It's that time of year where holiday lights are being hung, decorations are being displayed and marketing experts are looking into their crystal balls to predict the future. The Interactive team at Anderson Direct Marketing (ADM) is continuously researching marketing trends and has compiled our favorite recent articles about Online Marketing trends for 2013.

Whether you’re new to interactive marketing or have been doing it for years, it’s never too late to hone your vocabulary. Anderson Direct Marketing’s Interactive team put together the below list of commonly used interactive terms and definitions. Have a term that’s not listed? Email InteractiveSolutions@andersondd.com and we’ll add it!

1. Participate often. You can’t just open the dialogue and then leave the room. You have to keep talking! Keep your posts fresh.
2. Don’t just talk; you’ve got to listen! Don’t let your followers think they are talking to a wall (or is it more appropriate to say “a blank screen”?).
3. Be honest. Honesty is the best policy—do I need to say any more on this point?
4. Don’t sell—engage! Use social media to build customer relationships and to interact with your customer base. Nothing makes your followers run for the hills and “unlike” faster than a hard sell.
5. Respond to complaints; don’t ignore them. Remember—an unhappy customer gives you an opportunity to create a happy customer (okay that’s kind of Pollyannaish but it’s true). An ignored unhappy customer can only be an unhappy customer. And through social media, an unhappy customer can make his/her disappointment widely known...very widely known.
6. Be creative. The same old, same old is really just old.

And don’t forget—have fun!

Google Analytics: Avoid Three Common Mistakes and Maximize Your Tracking Ability

When a project deviates from the original request it causes “scope creep” . If not managed properly, scope creep can push timelines, increase budgets, effect resourcing, and frustrate your team and clients.

Back in September I wrote about our company’s quality mission statement, which highlighted how Anderson strives to provide the highest level of quality and direct marketing services in the industry. This time I want to share Anderson’s quality policy mission statement: We are committed to understanding our customers’ expectations and meeting or exceeding those expectations as we continuously improve our processes. As a company, we strive to reach perfection and are always looking for ways to improve our procedures.

Offset Printing:

As Thanksgiving is upon us, I reflect upon how fortunate Anderson Direct Marketing is to be in the position it is in and through hard work, inspiring leadership and amazing people we are able to shine in an uncertain economy. In addition to all of the above, I believe Anderson is successful because as an organization, it cares. It cares for its people, it cares for its clients and it cares for the world we share.

‘Tis the season for charitable giving. But why donate just during the holiday season? Over the past year, Anderson has participated with and donated to numerous organizations, both locally and nationally. During the month of September, which is Hunger Awareness month, ADM partook in the Feeding America San Diego’s Finest City Food Fight, a food drive dedicated to collecting food for local San Diegans in need. This drive helped collect over 5,650 pounds of food and raise $15,516 for hunger relief in San Diego. Quickly following September was October, Breast Cancer awareness month. ADM associates were proud to wear pink on Fridays to symbolize those who have been affected by breast cancer. Not prone to sitting around, ADM then joined together to form a team for the Susan G. Komen Race for the Cure San Diego, a nonprofit organization dedicated to raising money for breast cancer research. Our Breast in Class Marketers contributed to the 1.2 million dollars raised the foundation. 75 percent of this money raised will stay in San Diego helping with treatment, education and patient/family support. The remaining 25 percent will go to fund breast cancer research.

Hang around the marketing world long enough and you’ll likely hear some pretty interesting terms and phrases. For example, have you ever heard the term “full service marketing agency” and wondered what it means exactly?