Anderson Marketing Blog

Landing pages, microsites and all things interactive are hot topics at Anderson these days. More and more often we are approached by our clients to help take their campaigns into the integrated marketing realm, and a great landing page is one of the best places to start.

While we thrive on generating exceptional work, we know that every individual contributes to our unbeatable level of service and quality. As a full service marketing agency with 147 employees from various backgrounds, we are proud of the great individuals who make up our team. Through our Anderson Associate Spotlight, we acknowledge how the members of our team contribute to the quality, experience and environment here at Anderson Direct Marketing. Every month, we recognize different individuals, not just for their work, but for that extra something that they bring to the table.

The ROI experts at Anderson Direct Marketing (ADM) have found three important marketing developments in the news recently that will affect our clients.

The landscape for small, medium and enterprise businesses and their marketers today may be the most challenging of our lifetime. Several factors have created this “perfect storm” for marketers; an economic recession, increased competition, evolving technology, emerging marketing channels, etc. Therefore, the discussion between CMO’s and CFO’s ultimately leads to the Return on Investment (ROI). However, measuring a true ROI can be challenging when considering all factors that impact this “nirvana” of marketing metrics—sales efficiency, operational overhead, pricing strategies, etc.

There are so many different social media channels and while each one is different, there are best practices for businesses that apply to them all. And probably the most important best practice is having a social media policy.

Updated Dec 2015

Our 2^nd Annual Halloween Costume Contest is underway! Join the Halloween fun by entering today. The winner with the most likes and repins on Facebook and Pinterest wins a $100 Visa Gift Card.

This Halloween, dress for success! Join the Halloween fun by entering our 2^nd Annual Halloween Costume Contest. The winner with the most likes and repins on Facebook and Pinterest wins a $100 Visa Gift Card.