If you're curious about how Anderson Direct & Digital came to be, we've got a quick rundown for you direct from our owner and CEO Ted Tietge (complete with those fun throwback pictures we all love to see).
Immerse yourself in the marketing world long enough, and you’ll likely hear some pretty interesting terms and phrases. For example, have you ever considered what the term “full-service marketing” means?
Marketing strategies and tactics are often defined by Segment (B2B or B2C), Channel (Email, Direct Mail, Social, etc.) or Industry. However, one of the most important categories to understand is Target Audience and one of the most commonly marketed target audiences are High Net Worth Individuals (HNWI’s)… also known as millionaires, rich or wealthy. HNWI’s have $1,000,000+ of investible or liquid income/assets (excludes Real estate, IRAs, durable/consumable goods, collectables) and represent 3.35 million households in North America*. These households collectively have approximately $11.4 trillion in investible or liquid income/assets and they account for more than half of all consumer spending.
Hang around the marketing world long enough and you’ll likely hear some pretty interesting terms and phrases. For example, have you ever heard the term “full service marketing agency” and wondered what it means exactly?
Every Friday morning at 9:00 am, you will find our largest conference room a bustle as members from numerous departments gather for our weekly iBreakfast Break training session. Everyone stops for a moment for a workshop (led by our savvy interactive team) about relevant interactive topics.
I would like to hear from anyone and everyone regarding your plans to go to the DMA conference this year. Those of us who are members gain a lot from the DMA in general but the conference is a wonderful event, if you are exhibiting, or simply attending. Whether you are a full service direct marketing agency or a mail house, you will learn, engage and build relationships at this global event.