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The Medicare Marketer's Paradox: Why Winning More Prospects Doesn’t Always Mean More Profitability

By Scott Hopkins on Oct 10, 2017 10:00:00 AM

Dig deep and you’ll find something very interesting about your Medicare segments (perplexing may be a better word). Through our 25 years of Medicare marketing experience, we have uncovered an interesting trend when determining which prospects merit allocating the most marketing budget to acquire.

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Don't Miss Out: 3-Step Guide to Successful Micro-Moment Strategy

By Melissa Martinez on Oct 4, 2017 10:00:00 AM

You may have heard the term Micro-Moment and thought to yourself—is that just a tiny moment in time? Not exactly.

A Micro-Moment occurs when people reflexively turn to a device to act on a need to learn, do, discover, watch, or buy something. They are intent-rich moments when decisions are made and preferences shaped.

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5 Tips for SEO Success in Voice Search

By Jason Hien on Sep 13, 2017 10:00:00 AM

Voice search is a speech recognition technology that allows users to search by saying terms aloud rather than typing. According to Behshad Behzadi, Principal Engineer at Google Zurich, “Voice search is the fastest growing type of search.” So from a marketer's perspective the question must be, "how does voice search impact SEO efforts? To learn 5 tips for SEO success, read on.

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The Marketing Scorecard: Anderson's Proprietary Diagnostic Tool

By Scott Hopkins on Sep 6, 2017 10:00:00 AM

Digital marketing, along with the general explosion of media, offers a host of opportunities for brands to advertise their products and services. How do I maximize my marketing through my current channels? How do I evaluate my current efforts by channel? Anderson has developed a proprietary, diagnostic tool to do just that. Interested? Read on.

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9 Musts for a Great Direct Marketing Campaign

By Michael Walton on Aug 30, 2017 10:00:00 AM

Launching a direct marketing campaign is a bit like piloting an airplane: skip the preflight details and you could be making an emergency landing in some remote cornfield; overlook the basics and you could be setting yourself up for a crash. Long before you roll down the runway, make sure you haven’t neglected to address these 9 musts for implementing a great direct marketing campaign.

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How to Build a Blockbuster Buyer Persona

By Lauren Gilde on Aug 23, 2017 10:00:00 AM

For some time now, there’s been a buzz around developing buyer personas to better understand your market. Creating a buyer persona provides a new method to dive deeper into your ideal customer’s wants and needs. A good buyer persona will pool together all resources available and point you in the right direction to where there could be unmet needs and opportunities.

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Medicare Marketing and You: Working with CMS 101 + New Guidelines

By Lila Swedarsky on Aug 2, 2017 10:00:00 AM

While most direct marketers will tell you about the importance of creative and word choice in crafting any type of direct response advertisement or marketing piece, the importance only increases when you need to work within the guidelines of a government oversight agency.

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Happy Pride Month: LGBTQ Inclusion Marketing Rundown

By Lauren Gulley on Jun 13, 2017 10:00:00 AM

It's June, and you know what that means—happy LGBTQ Pride Month! In celebration, we take a look back at our series on marketing strategies that help ensure that you, as a savvy marketer, are including the LGBTQ community in your marketing efforts.

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5 Keys to a Successful Bilingual Campaign

By Linda Harloff on May 25, 2017 10:00:00 AM

Are you hesitant to develop a bilingual campaign? Overwhelmed or concerned about the time it will take and if you're approaching it correctly? With the population who speaks a non-English language at home almost tripling in the past 30 years, it may be time for you to consider developing a bilingual marketing campaign.

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Building Your Pipeline with Instagram: 8 Quick Tips to Ensure Success

By Allison Whitmer on May 18, 2017 10:00:00 AM

Instagram is one of the largest social media platforms, boasting 600 million active monthly users. Nearly 60% of users say they discover new products on Instagram and 75% take an action in response to a post.  That’s a large audience of potential clients ready to interact with your brand, but are you ready to take on the ‘gram? 

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