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Business Intelligence = Big Gains

By Scott Hopkins on Feb 15, 2018 10:00:00 AM

Marketing data is everywhere. So how can Medicare marketers still achieve that incremental gain year over year? Through business intelligence (BI), that's how. Continue on for a quick rundown on how BI can fuel your marketing efforts and result in big ah-has and big gains.

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Insurance Marketing: 3 Essential Direct Mail Tactics for Marketing Success

By Melinda Risolo on Jan 17, 2018 10:00:00 AM

The more things change, the more they stay the same. Insurance direct mail is booming today just as it was decades ago. And it’s every bit as specialized and competitive as ever. Read on for three tactics every insurance marketer MUST know to get the best response from direct mail.

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Direct Mail Marketing: The Importance of Holdouts

By Scott Hopkins on Dec 12, 2017 10:00:00 AM

TV. Web. Radio. Mobile. Outdoor. Your Medicare audience is showered with marketing impressions every
nanosecond. So, your boss and others may question the value of direct mail. Why should we continue to invest in it? Let's review how direct mail delivers and the importance of the holdout.

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Generational Marketing: The Rundown on Baby Boomers, Gen X, and Millennials

By Christi Watson on Dec 7, 2017 10:00:00 AM

Generational marketing continues to be a relevant topic for many marketers today—specifically the differences between generations and the impact on marketing strategies. Generations exhibit similar characteristics such as communication, shopping, and motivation preferences because they experienced comparable things at approximately the same life stage and through similar channels. Different experiences equate to different marketing messages.

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Marketing Quick Take: The Rise of Influencer Marketing

By Alexa Behl on Nov 29, 2017 10:00:00 AM

Did you know that only 3% of participants in online conversation generate 90% of the impact online? It may be no surprise that marketers would want to team up with these influential people and tap into those conversations to build brand awareness. Here's what we like to call a marketing quick take at what influencer marketing is, and how to potentially incorporate it into your marketing strategy.

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3 SEM Tips to Maximize Your Medicare ROI

By Scott Hopkins on Nov 7, 2017 10:00:00 AM

With the increasing number of seniors using online resources to research Medicare options, being where
they are is critical. It is absolutely imperative for Medicare marketers to master this channel, now more than
ever. Here are some key things to keep in mind as you begin to include SEM in your marketing campaign.

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Geofencing: Hyper-local, Hyper-targeted, and Hyper-smart

By Mike Campbell on Oct 25, 2017 12:00:00 PM

Even if you haven't utilized geofencing yet, you've probably heard about it. It's pretty powerful. Geofencing is even more precise than geo-targeting—a very specific virtual perimeter is set up using latitude and longitude coordinates. Once a device enters a virtual perimeter, the consumer receives ads on their device. Read on to get the rundown on this location-based marketing strategy.

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The Medicare Marketer's Paradox: Why Winning More Prospects Doesn’t Always Mean More Profitability

By Scott Hopkins on Oct 10, 2017 10:00:00 AM

Dig deep and you’ll find something very interesting about your Medicare segments (perplexing may be a better word). Through our 25 years of Medicare marketing experience, we have uncovered an interesting trend when determining which prospects merit allocating the most marketing budget to acquire.

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Don't Miss Out: 3-Step Guide to Successful Micro-Moment Strategy

By Melissa Martinez on Oct 4, 2017 10:00:00 AM

You may have heard the term Micro-Moment and thought to yourself—is that just a tiny moment in time? Not exactly.

A Micro-Moment occurs when people reflexively turn to a device to act on a need to learn, do, discover, watch, or buy something. They are intent-rich moments when decisions are made and preferences shaped.

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5 Tips for SEO Success in Voice Search

By Jason Hien on Sep 13, 2017 10:00:00 AM

Voice search is a speech recognition technology that allows users to search by saying terms aloud rather than typing. According to Behshad Behzadi, Principal Engineer at Google Zurich, “Voice search is the fastest growing type of search.” So from a marketer's perspective the question must be, "how does voice search impact SEO efforts? To learn 5 tips for SEO success, read on.

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