Anderson Marketing Blog

Anderson Direct Marketing has seen a huge increase in mail volume over the past year, and to accommodate this increase we have made a few production floor upgrades by increasing our inkjet, folding and gluing capacity. We have also replaced our Xerox iGen3 digital printers with 5 brand new Xerox iGen4s. The new Xerox iGen4 has the ability to run a 14.33” x 26” digital press sheet, which means we can produce more pieces at a faster rate.

Every superhero needs an arsenal of tools to succeed. Batman has his utility belt, Superman has his super powers, and now you will have 6 amazing free tools to add to your arsenal. As a web development professional for over 14 years, I’ve seen many online tools appear and evolve. Here are 6 of my favorite FREE tools that I've enjoyed using recently to succeed on my projects…

Whether the objective is to increase sales or reduce costs…the channel is online or offline, we are often faced with more ideas than we have time or budget to test. Since each marketing campaign is an opportunity to learn and improve results, it’s important that we are not overwhelmed with the concept of continuous testing.

Every Friday morning at 9:00 am, you will find our largest conference room a bustle as members from numerous departments gather for our weekly iBreakfast Break training session. Everyone stops for a moment for a workshop (led by our savvy interactive team) about relevant interactive topics.

I would like to hear from anyone and everyone regarding your plans to go to the DMA conference this year. Those of us who are members gain a lot from the DMA in general but the conference is a wonderful event, if you are exhibiting, or simply attending. Whether you are a full service direct marketing agency or a mail house, you will learn, engage and build relationships at this global event.

Did you know that Anderson Direct Marketing has a Proofreading Department? That’s right; everything from email blasts to websites to letters, self-mailers and postcards (and more!) is reviewed by a critical eye several times prior to being released. Our department is just one example of Anderson’s commitment to quality.

When I first saw the letters UX, I had to ask,

Having the right people, doing the right things, at the right time. That’s the core approach to developing interactive projects. Each department should be represented and team players need to be aware of their part in the big picture. Leaving a key player out, even during the first kick-off meeting, can have consequences in the later stages of the project. This chart is an example of what makes up an Interactive Team. Refer to Six Stage Interactive Process to see how each department coincides with the phases of an interactive project.

To help ensure the success of an interactive project, it’s essential to communicate with the client and your internal team during each stage of your process and when key stakeholders’ reviews and approvals are required. ADM’s six interactive stages are the foundation of all our interactive services. Our six stage interactive process is as follows:

Here at Anderson Direct Marketing, we pride ourselves on our commitment to quality as noted in our direct marketing quality mission statement: Anderson Direct Marketing is committed to providing the highest level of quality and direct marketing services in the industry. We accomplish this by educating and communicating with our associates to drive quality and consistent timeliness for our clients.