Anderson Marketing Blog (23)

SEO vs. SEM. The Same Thing?

By Katey Pfeil on Oct 25, 2012 10:28:40 AM

Topics: Digital Marketing Direct Marketing Marketing Strategy Website/Web Design Best Practices Creative/Design Google Quality Assurance SEO/SEM

New Postal Regulations for Self-mailers

By Amanda Botzer on Oct 22, 2012 9:00:02 AM

Effective January 5, 2013 the Postal Service will revise Mailing Standards of the United States Postal Service, Domestic Mail Manual (DMM) 201.3.14, to provide new standards for folded self-mailers (FSM) and non-enveloped mail pieces that are mailed at automation or machinable prices.

Topics: Direct Mail Marketing Direct Marketing Best Practices USPS

USPS Fun Facts: Direct Mail Marketing

By Amanda Botzer on Oct 19, 2012 9:00:15 AM

How much do you know about the U.S. Postal Service? Check out these interesting facts from the post office.

Topics: Direct Mail Marketing USPS

Reviving a Healthcare Marketing Campaign

By Lauren Gilde on Oct 18, 2012 8:54:55 AM

A combination of the current economic state, unemployment rates and healthcare reform are pushing the uninsured consumer market into the spotlight of the healthcare world. This market growth has caused many marketers to focus and review the best ways to reach this group. As most consumers prefer to receive healthcare information through direct mail, the key is to utilize the right message to stand out in the crowd. Recently, Anderson Direct Marketing was faced with a similar challenge reviving a plateaued direct mail campaign targeted towards the uninsured consumer for a large healthcare provider.

Topics: Business Case Direct Mail Marketing Direct Marketing Healthcare Insurance Marketing Best Practices

Key Learnings From DMA2012: The Impact of Social Media, Building Relationships and More!

By Danielle Nelson on Oct 16, 2012 3:38:44 PM

One of our finest creative directors had this to share from #DMA2012:

Topics: Channel Marketing Conferences & Tradeshows Social Media

DMA2012 Guest Blogger: Dave Marold

By Danielle Nelson on Oct 16, 2012 9:36:41 AM

Here's what our esteemed colleague and friend, Dave Marold (Professor at Eastern Michigan University) has to say about the DMA conference:

Topics: Big Data Conferences & Tradeshows

The History of National Boss Day

By Linda Harloff on Oct 16, 2012 8:17:24 AM

It’s finally here! How excited are you that it is National Boss Day? Lucky for me, I have a great boss (and yes, she may read this), but for those who may not be so lucky and have to sign the card going around the office with platitudes for someone that maybe isn’t as wonderful as the card indicates, it must really be a mystery why this holiday ever came to be a nationally recognized holiday. Even those with a wonderful boss may be curious about its origins.

iPads, Bicycles, Tchotchkes and More: Live from DMA2012

By Danielle Nelson on Oct 16, 2012 7:51:04 AM

Matthew Downey checking in from #DMA2012:

Topics: Creative/Design Conferences & Tradeshows

You Know DMA2012 is a Can't-Miss-Event When...

By Danielle Nelson on Oct 15, 2012 7:26:43 AM

One of our die hard Chargers fans misses his Chargers on Monday Night Football for it! Here's what our own Matthew Downey had to say about the timing of the DMA and the Chargers on MNF:

Topics: Conferences & Tradeshows

The Direct Mail Renaissance

By Ryan Dee on Oct 12, 2012 8:25:42 AM

When you think of words to describe direct mail, what comes to mind? Is “interactive” one of those words? If not, it should be.

Topics: Content Marketing Digital Marketing Direct Mail Marketing Direct Marketing Website/Web Design Big Data

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