Anderson Marketing Blog

1. Participate often. You can’t just open the dialogue and then leave the room. You have to keep talking! Keep your posts fresh.
2. Don’t just talk; you’ve got to listen! Don’t let your followers think they are talking to a wall (or is it more appropriate to say “a blank screen”?).
3. Be honest. Honesty is the best policy—do I need to say any more on this point?
4. Don’t sell—engage! Use social media to build customer relationships and to interact with your customer base. Nothing makes your followers run for the hills and “unlike” faster than a hard sell.
5. Respond to complaints; don’t ignore them. Remember—an unhappy customer gives you an opportunity to create a happy customer (okay that’s kind of Pollyannaish but it’s true). An ignored unhappy customer can only be an unhappy customer. And through social media, an unhappy customer can make his/her disappointment widely known...very widely known.
6. Be creative. The same old, same old is really just old.

And don’t forget—have fun!

Google Analytics: Avoid Three Common Mistakes and Maximize Your Tracking Ability

When a project deviates from the original request it causes “scope creep” . If not managed properly, scope creep can push timelines, increase budgets, effect resourcing, and frustrate your team and clients.

Back in September I wrote about our company’s quality mission statement, which highlighted how Anderson strives to provide the highest level of quality and direct marketing services in the industry. This time I want to share Anderson’s quality policy mission statement: We are committed to understanding our customers’ expectations and meeting or exceeding those expectations as we continuously improve our processes. As a company, we strive to reach perfection and are always looking for ways to improve our procedures.

Offset Printing:

Landing pages, microsites and all things interactive are hot topics at Anderson these days. More and more often we are approached by our clients to help take their campaigns into the integrated marketing realm, and a great landing page is one of the best places to start.

The landscape for small, medium and enterprise businesses and their marketers today may be the most challenging of our lifetime. Several factors have created this “perfect storm” for marketers; an economic recession, increased competition, evolving technology, emerging marketing channels, etc. Therefore, the discussion between CMO’s and CFO’s ultimately leads to the Return on Investment (ROI). However, measuring a true ROI can be challenging when considering all factors that impact this “nirvana” of marketing metrics—sales efficiency, operational overhead, pricing strategies, etc.

There are so many different social media channels and while each one is different, there are best practices for businesses that apply to them all. And probably the most important best practice is having a social media policy.

Updated Dec 2015