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Direct Marketing and Brand: 3 Essentials for Success [Series 3 of 3]

By Melinda Risolo on Mar 8, 2016 8:34:15 AM

Finishing the last post in our series that began a few weeks ago, we have already spoken about the first two essentials for success when combining direct marketing and brand. The first essential you must have for marketing success is a clearly identified market. The second essential is a laser focus on marketing ROI. If you missed either of these posts- you can find them here and here.

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Direct Marketing and Brand: 3 Essentials for Success [Series 2 of 3]

By Melinda Risolo on Mar 1, 2016 10:52:28 AM

Continuing our series from two weeks ago, we spoke about the first essential for success when combining direct marketing and brand. This essential you must have for marketing success is a clearly identified market. If you missed this post- don't fret, you can find it here.

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Direct Marketing and Brand: 3 Essentials for Success [Series 1 of 3]

By Melinda Risolo on Feb 16, 2016 1:14:19 PM

Both your direct marketing and brand can increase revenue and make each other more effective. It is crucial to understand the difference between these two aspects of your marketing strategy and how they can support each other.

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Rebrand and Be Damned: Why companies should think carefully before doing a marketing makeover

By Michael Walton on Sep 11, 2015 11:22:03 AM

Major companies spend millions, sometimes billions to create or recreate a distinctive identity, including a logo, tagline, unique selling proposition, vision, mission statement, plus various other brand accouterments. This is certainly time and money well spent, since brand equity is often the most valuable asset an organization will ever own.

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Stock Photography Could Be Meeting Your Needs but Killing Your Brand

By Michael Walton on Jun 10, 2015 10:38:12 AM

With free tools available online, almost anyone can publish decent compositions of text and images seen by millions in minutes. But just as having a driver’s license doesn’t make you a Formula One racer, access to stock photography doesn’t always beget great creative.

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Jekyll and Hyde: Why Your Direct Marketing Creative Could Be At Odds With Your Brand

By Carlos Perez on Mar 5, 2015 1:54:42 PM

Do you find your marketing in this situation? Everything with your marketing communications seems to be going well. Your brand has been in place for months, maybe years. Guidelines, templates, asset libraries and training are all available to employees and resources. Then you begin to discover that:

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Four Tips for Effective Internal Communications

By Carolyn Albee on Jan 27, 2015 11:13:30 AM

It’s easy to see the importance of external communications in creating a potential client’s first impression; however, internal communications are just as important. Consistent and effective internal communication builds a highly organized and driven workforce and creates internal brand champions by connecting your employees to the brand they represent. Here are four ways you can get started perfecting your internal communications.

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Ten Reasons Why Your Business Should Care About Pinterest

By Meghan Ervin on Jan 5, 2015 4:17:15 PM

1. Be a trendsetter, not a follower.

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Creating for the Hispanic Market

By Syra Villarreal on Aug 15, 2014 12:10:01 PM

The thing that makes targeting Hispanic consumers a bit tricky is not that they are vastly different from other segments, it’s that sometimes the cultural nuances are hard to put into words. You often hear, “Hispanics consider family to be extremely important.” Well, that’s the case for all segments. But it’s how this sentiment is executed that defines whether advertising will work or not.

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3 Elements to Start a Great Brand Story

By Deb Morel on May 13, 2014 4:58:57 PM

A great story has a beginning, middle and an end, and it includes characters that you can relate to, care about and ultimately believe in. Advertising is a great storyteller and great brands know how to tell their story with clarity and consistency, and by delivering a continuum of positive experiences: each marketing touch, each customer interaction. But sometimes brands lose their way by not defining what they stand for, or by making decisions that are not in line with their core values. This can cause customer confusion and directly affect the return on investment (ROI) you get with your marketing dollars.

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