Dig deep and you’ll find something very interesting about your Medicare segments (perplexing may be a better word). Through our 25 years of Medicare marketing experience, we have uncovered an interesting trend when determining which prospects merit allocating the most marketing budget to acquire.
You may have heard the term Micro-Moment and thought to yourself—is that just a tiny moment in time? Not exactly.
A Micro-Moment occurs when people reflexively turn to a device to act on a need to learn, do, discover, watch, or buy something. They are intent-rich moments when decisions are made and preferences shaped.
What is the Internet of Things (IoT) you may be asking? Well, it’s anything designed to process a unique task that can transmit and receive real time data over the cloud, or simply an intelligent device that is connected to human interaction. Read on for details and how IoT is taking the healthcare industry by storm.
Voice search is a speech recognition technology that allows users to search by saying terms aloud rather than typing. According to Behshad Behzadi, Principal Engineer at Google Zurich, “Voice search is the fastest growing type of search.” So from a marketer's perspective the question must be, "how does voice search impact SEO efforts? To learn 5 tips for SEO success, read on.
Digital marketing, along with the general explosion of media, offers a host of opportunities for brands to advertise their products and services. How do I maximize my marketing through my current channels? How do I evaluate my current efforts by channel? Anderson has developed a proprietary, diagnostic tool to do just that. Interested? Read on.
While most direct marketers will tell you about the importance of creative and word choice in crafting any type of direct response advertisement or marketing piece, the importance only increases when you need to work within the guidelines of a government oversight agency.
While the baby boomer and millennial generations have been an endless source of media fascination from past to present, there is an important “middle child”, so to speak, generation sandwiched in there, and its name is Generation X. Gen Xers are unique, and so are their buying habits. Specifically, we'll talk about Gen X home buying attitudes and what they mean for financial services marketers.
Social media has become a key component of a direct marketer's integrated marketing mix. When utilizing social media, it's crucial to determine goals and success metrics. Here's the scoop to help you define those actionable metrics.
If you're curious about how Anderson Direct & Digital came to be, we've got a quick rundown for you direct from our owner and CEO Ted Tietge (complete with those fun throwback pictures we all love to see).
It's June, and you know what that means—happy LGBTQ Pride Month! In celebration, we take a look back at our series on marketing strategies that help ensure that you, as a savvy marketer, are including the LGBTQ community in your marketing efforts.