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Medicare Research Takeaway: 3 Website Features Medicare Marketers Must Have

By Scott Hopkins on Apr 11, 2018 10:00:00 AM

In many ways, purchasing Medicare Advantage insurance is no different than buying
other products in today’s internet-fueled marketplace. Competition abounds. Comparison is easy. Savvy seniors have access to powerful tools and avidly shop for the best deal. Leverage our original Medicare research to make your website best in class and a lead machine.

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Casino Marketing: Customer Acquisition Rundown

By Russ Machus on Mar 6, 2018 10:00:00 AM

Over the last decade, the casino industry has wisely moved to utilize multi-channel digital marketing. Although direct mail is still the preferred channel of casino players, the need to fully embrace digital marketing is crucial to successfully expanding a casino’s players club. Casinos need to communicate using channels and media that their potential customers regularly use to engage and entice them to visit their property.

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Tick Tock: The Importance of Speed of Response to Your Marketing ROI

By Scott Hopkins on Feb 27, 2018 10:00:00 AM

Working in a world where digital marketing continues to grow in importance, one thing that you learn very quickly is a positive Return on Investment (ROI) depends on an optimized lead-to-sale process.

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How to Integrate Video into Your Marketing Strategy

By Ben Brown on Feb 21, 2018 10:00:00 AM

Video on the internet is bigger than ever, and it's going to keep going this way. Both commercial and social activities for people have moved rapidly to smartphones, and video is a big part of this trend. Read on to learn more about the video phenomenon and how you too can integrate video into your digital marketing strategy.

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3 SEM Tips to Maximize Your Medicare ROI

By Scott Hopkins on Nov 7, 2017 10:00:00 AM

With the increasing number of seniors using online resources to research Medicare options, being where
they are is critical. It is absolutely imperative for Medicare marketers to master this channel, now more than
ever. Here are some key things to keep in mind as you begin to include SEM in your marketing campaign.

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Geofencing: Hyper-local, Hyper-targeted, and Hyper-smart

By Mike Campbell on Oct 25, 2017 12:00:00 PM

Even if you haven't utilized geofencing yet, you've probably heard about it. It's pretty powerful. Geofencing is even more precise than geo-targeting—a very specific virtual perimeter is set up using latitude and longitude coordinates. Once a device enters a virtual perimeter, the consumer receives ads on their device. Read on to get the rundown on this location-based marketing strategy.

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The Medicare Marketer's Paradox: Why Winning More Prospects Doesn’t Always Mean More Profitability

By Scott Hopkins on Oct 10, 2017 10:00:00 AM

Dig deep and you’ll find something very interesting about your Medicare segments (perplexing may be a better word). Through our 25 years of Medicare marketing experience, we have uncovered an interesting trend when determining which prospects merit allocating the most marketing budget to acquire.

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Don't Miss Out: 3-Step Guide to Successful Micro-Moment Strategy

By Melissa Martinez on Oct 4, 2017 10:00:00 AM

You may have heard the term Micro-Moment and thought to yourself—is that just a tiny moment in time? Not exactly.

A Micro-Moment occurs when people reflexively turn to a device to act on a need to learn, do, discover, watch, or buy something. They are intent-rich moments when decisions are made and preferences shaped.

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Healthcare Marketing: IoT in Full Effect

By Taliyah Ferris on Sep 19, 2017 10:00:00 AM

What is the Internet of Things (IoT) you may be asking? Well, it’s anything designed to process a unique task that can transmit and receive real time data over the cloud, or simply an intelligent device that is connected to human interaction. Read on for details and how IoT is taking the healthcare industry by storm.

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5 Tips for SEO Success in Voice Search

By Jason Hien on Sep 13, 2017 10:00:00 AM

Voice search is a speech recognition technology that allows users to search by saying terms aloud rather than typing. According to Behshad Behzadi, Principal Engineer at Google Zurich, “Voice search is the fastest growing type of search.” So from a marketer's perspective the question must be, "how does voice search impact SEO efforts? To learn 5 tips for SEO success, read on.

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