Digital reporting can give you information overload! How do you sift through all the available data to glean insights for your digital campaigns? Here’s a cheat sheet to assist in measuring your campaign success without getting lost in the data.
SXSW Follow-Up: Pondering the Perils of Social Media Analytics
SXSW Follow-Up: Pondering the Perils of Social Media Analytics
DRTV Success: Using Creative, Production and Results to Support and Build on Each Other
“In order to understand the big picture, everyone should fear becoming mentally clouded, and obsessed with one small section of truth.” -Xun Zi, 312–230 BC
Topics:
Digital Marketing
Direct Mail Marketing
Direct Marketing
Marketing Strategy
Best Practices
Creative/Design
DRTV
Continue Reading
The Effectiveness of Direct Mail in a Digital World
It’s not an exaggeration to say the world is going digital. But does that mean direct mail—
long the standard for highly focused, results-driven marketing—is no longer effective and relevant? On the contrary.
New Technology for Direct Marketers: Even Stronger Customer-Targeted Messages with Beacons
Have you ever tapped a customer on the shoulder (and by “shoulder” I mean mobile device), and offered them an incentive just as they’re about to walk away from your product? The technology has been around for a while, however it wasn’t until this year’s 2014 South by Southwest (SXSW) conference that these shoulder-tapping devices, called beacons, got their spotlight.
Design Trends: What's So Great About Flat Design
As my good friend Tracy likes to say, flat is where it’s at. And she’s right—flat design is everywhere you look.
Five Sessions I Don’t Want to Miss at South by Southwest (SXSW)
Food, technology, music. There is much to be excited about at South by Southwest (SXSW). Three of us at Anderson will be attending, including me, to soak up the sights and sounds plus sit in on sessions so that we can bring you the latest in interactive marketing.
Clickable Paper: Overcoming the QR Code’s Biggest Barriers Through a Better Customer Experience?
In order to succeed with marketing, you must consistently work to evolve your processes and strategies to account for changes in your target market, taking into consideration new technologies and the potential changing demographics of your market. Much of that involved the creative design and overall user experience. New technologies are emerging all the time, and often these new technologies come from a great idea, but have many initial barriers to usage.
Best Practices for Bidding on Competitors' Keywords
To bid or not to bid. That is the question. It seems there’s a big debate about bidding on competitors' keywords when engaging in paid search campaigns. Anderson believes you shouldn't bid unless you know a few things in advance. The following provides you with a list of best practices for bidding on competitors' keywords.
