Anderson Marketing Blog

Landing pages, microsites and all things interactive are hot topics at Anderson these days. More and more often we are approached by our clients to help take their campaigns into the integrated marketing realm, and a great landing page is one of the best places to start.

While we thrive on generating exceptional work, we know that every individual contributes to our unbeatable level of service and quality. As a full service marketing agency with 147 employees from various backgrounds, we are proud of the great individuals who make up our team. Through our Anderson Associate Spotlight, we acknowledge how the members of our team contribute to the quality, experience and environment here at Anderson Direct Marketing. Every month, we recognize different individuals, not just for their work, but for that extra something that they bring to the table.

The landscape for small, medium and enterprise businesses and their marketers today may be the most challenging of our lifetime. Several factors have created this “perfect storm” for marketers; an economic recession, increased competition, evolving technology, emerging marketing channels, etc. Therefore, the discussion between CMO’s and CFO’s ultimately leads to the Return on Investment (ROI). However, measuring a true ROI can be challenging when considering all factors that impact this “nirvana” of marketing metrics—sales efficiency, operational overhead, pricing strategies, etc.

Updated Dec 2015

Effective January 5, 2013 the Postal Service will revise Mailing Standards of the United States Postal Service, Domestic Mail Manual (DMM) 201.3.14, to provide new standards for folded self-mailers (FSM) and non-enveloped mail pieces that are mailed at automation or machinable prices.

A combination of the current economic state, unemployment rates and healthcare reform are pushing the uninsured consumer market into the spotlight of the healthcare world. This market growth has caused many marketers to focus and review the best ways to reach this group. As most consumers prefer to receive healthcare information through direct mail, the key is to utilize the right message to stand out in the crowd. Recently, Anderson Direct Marketing was faced with a similar challenge reviving a plateaued direct mail campaign targeted towards the uninsured consumer for a large healthcare provider.

When you think of words to describe direct mail, what comes to mind? Is “interactive” one of those words? If not, it should be.

Anderson Direct Marketing has seen a huge increase in mail volume over the past year, and to accommodate this increase we have made a few production floor upgrades by increasing our inkjet, folding and gluing capacity. We have also replaced our Xerox iGen3 digital printers with 5 brand new Xerox iGen4s. The new Xerox iGen4 has the ability to run a 14.33” x 26” digital press sheet, which means we can produce more pieces at a faster rate.