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5 Digital Trends for 2017

By Melissa Martinez on Jan 19, 2017 9:21:46 AM

Feeling a bit behind as to what trends are expected in 2017? Fret not! With all the technological advancements that continue to pop up, there are many digital trends that are expected to peek their lovely heads out this upcoming year. We’d like to share five that you should pay close attention to and consider when planning your marketing efforts for the year.

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What's Hot in Creative: 5 Design Trends for 2017

By Ben Brown on Jan 4, 2017 10:09:00 AM

Many web design trends over the last few years have come about by a gradual evolution, rather than a sudden leap. Much of this has been influenced by the rise of mobile devices and responsive design, as well as an increasing desire to present information in a visually-appealing and accessible way. Some of the most interesting and important trends aren't brand-new, but 2017 will be the year they really shine. Many trends are even being combined to create richer experiences for users. Here are five examples that are likely to have the most impact on our digital marketing efforts. 

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5 Tips to Shorter, More Effective Online Content

By Erica Cohen on Mar 15, 2016 10:33:27 AM

Online marketing is evolving at a pace that most businesses may have a hard time keeping up with. Users are getting flooded with more and more content from a variety of media, and this can be overwhelming.

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What's Hot in Creative: 5 Design Trends for 2016

By Ben Brown on Feb 2, 2016 8:29:48 AM

The last few years have seen some big changes in the world of digital design. With the rise of mobile devices and the importance of usability as primary influences, 2016 is likely to be a year where we see many of these trends reach maturity and become more refined. Here are 5 design trends for 2016 that you can expect to discover and see becoming a standard.

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Death of a Marketing Tool: Adobe Flash

By Bethany Farrelly on Aug 6, 2015 9:12:59 AM

For years, experts across every major industry have been predicting the death of Adobe Flash due to its browser- and desktop-slowing effects and security challenges. Many credit Steve Jobs for starting the movement to end Flash use in 2010 when he published the lengthy open letter titled “Thoughts on Flash,” which detailed six reasons why Apple chose to not allow the player on their devices. This marked the beginning of the end.

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The Play’s the Thing: Gamification as Direct Marketing’s Latest and Greatest Involvement Device

By Michael Walton on Jul 28, 2015 7:28:23 AM

Back in the day, when direct marketing was new and giants like Les Wunderman and “Rocket” Ray Jutkins roamed the earth, you engaged audiences with proven performers like stickers, written checklists, tear-off coupons, membership cards and so forth.

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Responsive Design: The State of the Art of Web Design

By Leah Smith on Jul 7, 2015 9:24:32 AM

“The future of mobile is now.”
-Jerry Dischler, Google VP

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Google “Mobilegeddon”: Two Weeks Later

By Leah Smith on May 4, 2015 4:14:57 PM

As an agency that offers SEO management services to clients, we make it a point to always stay abreast of changes to search engine algorithms and how they can impact the web properties of our clients. When Google announced in February that they would be rolling out a change to include mobile friendliness as a ranking signal, a lot of people in the business of SEO were rightfully concerned. After all, previous Google algorithm changes generally did not come with such a long runway for an announcement, or any announcement at all.

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The Art of Website Optimization: Strategy to Implement Immediately to Increase Conversions

By Leah Smith on Apr 16, 2015 1:26:23 PM

Overwhelmed with all the digital technology out there? Don’t have $50,000 to spend on a digital consultant but want to optimize your website?

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5 Tips for Using Campaign-Specific Landing Pages

By Leah Smith on Mar 11, 2015 2:31:36 PM

You should be using campaign-specific landing pages if your customers are accessing you online by:

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